Every business is a brand and success is rooted in a powerful branding image that customers, users, and clients identify.
Corporate identity is more than just design, it’s a company culture, values, and communications. A great identity will ensure consistency, coherency, and help differentiate yourself against your competitors.
We will help you engage effectively with customers, employees, and investors because it’s everything your company stands for, inside and out.
It can be a challenge to create consistent brand collateral (printed materials) that will serve as marketing and sales tools for your team. It’s a science that draws on your brand, visuals, messaging, and how customers respond to what’s being created.
We know how to coordinate these efforts by taking cues from your brand and message to create relevant and seamless material.
Logos & Visual Identity
This process begins with an exploratory phase where we start a dialogue about what you like, and what you feel best reflects your brand. We gradually refine the options given and eventually present you with a solid and marketable vision.
We will create a powerful story for you which leads to a compelling image that will fit your business and audience.
Naming & Taglines
Your company name is part of your logo and a significant element of marketing. A name can immediately tell who you are and what you do. Customers may know your brand symbols, but they always reference your company’s name. Taglines are perfect for brief and catchy information about your business.
We can create an appropriate and relevant tagline for your business or a specific campaign or product you may have.
An icon is a particular type of image used by an artist to convey a particular meaning. You can use icons in all of your marketing material to direct customers or users to a specific product or service. By using specific images for categorization, your business will portray a more organized appearance.
Our experts will study your services closely, creating a set of icons you can use in all of your branding and marketing.
Voice & Message
It’s not what you say, but how you say it. This encompasses not only the words you choose but their order, rhythm, and pace. A company’s tone of voice will inform all of its written copy, including its website, social media messages, emails, and packaging.
We will know exactly what your image is and apply a correct voice through all of your social, design, and marketing.